Man Up, Cleaning Products for Men
Playing on the personality of my consumer, the young male, who stereotypically only clean when they really have to: in an emergency.
My brand is all about helping facilitate this, I don’t want to change my consumers habits, I want to bring humour into cleaning products by assisting them in their ways, playing on for example, them only cleaning when they’ve got a visitor, and they absolutely have to. A kit for an emergency clean sweep.
Man Up presents products for super speed and super simplicity in cleaning, verging on cheat methods. Man Up elimates the the trauma of choice, and even the drama of going down the cleaning aisle. Man Up provides the essentials, the perfect product for what a man needs to do. The product will be promoted in the beer aisle, where my typical audience would pay regular visits too.
The three cleaning products.
The Kit, products packaged in a beer box, with a beer to help you chill out after the trauma of the cleaning.